Privacy Policy

Last updated 23 August 2026 · version 2026-08-23.v3

This policy explains what LifePolicies-Help collects when you use this website or request a Personalized IUL Fit Review, why we collect it, who we share it with, what advertising and measurement technology runs on these pages, and how to have your information removed. LifePolicies-Help is an independent insurance agency. It is not an insurance carrier, and it is not affiliated with any government agency.

What we collect

When you submit the fit assessment, we collect:

• What you tell us: your name, phone number, email address if you provide one, state of residence, age range, policy interest, objective, the monthly amount you said you would be comfortable committing, your decision timing, and whether you want the earliest available callback or a scheduled time.
• Proof of your consent: the exact wording shown to you, its version number, the date and time you agreed, the page URL, your browser user agent, and any later opt-out.
• How you reached us: the advertising click identifier (such as Google’s GCLID, GBRAID or WBRAID), the campaign, ad group, keyword and match type, the page you landed on, and the referring site.
• Your time zone, so follow-up calls land inside your own local hours rather than ours.

Your browser also sends the following automatically, without you typing anything:

• Technical and usage data, on the lead-request page and the confirmation page, where Google Analytics runs: your IP address, the approximate location derived from it, your device type, browser and operating system, the pages you viewed, how long you stayed, the site that referred you, and the date and time of your visit.
• Call details, if you call a number shown on this site after arriving from a Google ad. See Calls and call measurement below.

We do not ask for, and do not want, your Social Security number, medical records, bank details or policy numbers through this website. Please do not send them here. An agent will collect anything an application needs through a secure carrier system.

Why we collect it

To have a licensed agent contact you about the review you asked for, to route you to an agent licensed in your state, to keep a record that you agreed to be contacted, and to measure which advertising produced genuine enquiries. We report outcomes back to advertising platforms so we can stop paying for clicks that never wanted a call.

We do not use the answers you give in the assessment — your objective, your budget, your age band, your policy interest — to target advertising to you, and we do not build advertising audiences out of them. They exist so that a licensed agent can have a useful first conversation with you.

Who we share it with

• Licensed agents appointed with us who are licensed in your state.
• Insurance carriers, and only if you decide to apply.
• Service providers running our customer relationship management, telephony and email systems, under contracts limiting them to acting on our instructions.
• Google, which provides the analytics and advertising measurement described below. Google receives page, browser, device, approximate location and advertising-click information, and the fact that a click produced a call or a form fill. Google does not receive your name, phone number, email address or any assessment answer from this site.

We do not sell your personal information for money, we do not pass your details to a lead-buying network, and we do not resell them to other agencies. We also do not share your contact details with anyone for their own marketing.

One honest qualification, because several state privacy laws define these words more broadly than everyday use does: running Google Analytics and Google Ads measurement on a page can itself count as “sharing” personal information for cross-context behavioural advertising, or as a “sale,” under laws such as the California Consumer Privacy Act. If you would rather that did not happen, the opt-outs under Advertising and your ad choices and on our Do Not Sell or Share My Personal Information page stop it.

Cookies, storage and measurement

This site stores your advertising click identifier and campaign details in your browser’s own local storage so a conversion can be attributed to the click that paid for your visit. That record is first-party: written by this site, read only by this site, and removed when you clear browser storage for this domain.

On the lead-request page and the confirmation page — and only on those two pages — we load Google’s gtag.js and run:

• Google Analytics 4 (measurement ID G-YG32LN9SYQ), to understand how many people arrive, which steps of the assessment they complete, and where they stop. Its events carry step numbers, section names and the names of fields that failed validation — never the values you typed.
• Google Ads conversion measurement (account AW-11531687102), including calls-from-website measurement, so that a campaign can be credited with a genuine enquiry.

Google sets cookies of its own for this, typically _ga and _ga_<id> for analytics and _gcl_au for ad conversion attribution. Their lifetimes are set by Google and run up to two years. You can delete them, and block future ones, in your browser’s cookie settings.

We use no social-media pixels, no advertising tag from any network other than Google, no session recording, no heatmaps and no third-party chat widget. This privacy policy page, and the terms, disclosures and Do Not Sell pages, load no analytics or advertising tag at all.

Global Privacy Control. If your browser sends a Global Privacy Control signal, Google’s tag is never loaded on any page, Google Ads call measurement is never configured, and the advertising click identifiers are stripped before anything is sent with your request. Your request still reaches a licensed agent, because that is what you asked for.

Advertising and your ad choices

We advertise this site on Google. Third-party vendors, including Google, use cookies and similar identifiers to serve and measure ads based on your prior visits to this website or to other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and other sites on the internet. Where first-party cookies such as the Google Analytics cookie and third-party advertising cookies are used together, they inform, optimise and measure our advertising.

We do not currently operate a remarketing or retargeting list, and we do not upload your name, email address or phone number to any advertising platform — not in the clear, and not hashed for Customer Match or enhanced conversions. Life insurance touches health and financial circumstances, and we do not build advertising audiences out of either.

You can switch personalised advertising off, independently of us:

• Google: manage or turn off personalised ads at My Ad Center or Google Ads Settings.
• Google Analytics: install the Google Analytics Opt-out Browser Add-on, which stops your data reaching Google Analytics on any site.
• Industry-wide: opt out of participating vendors at the Digital Advertising Alliance or the Network Advertising Initiative, or, on a phone, through the DAA’s AppChoices app.
• In your browser: block or delete cookies, or turn on Global Privacy Control, which this site honours automatically.

How Google itself uses information collected from sites that use its services is described in How Google uses information from sites or apps that use our services and in the Google Privacy Policy.

Calls and call measurement

If you arrive from a Google ad, Google may replace the phone number shown on the page with a Google forwarding number that connects to the same office. When you call it, Google collects and reports to us the calling number, the area code, the date and time, the length of the call and whether it was answered, so that a campaign can be credited with a real enquiry. Google does not receive what was said. The number shown reverts to our published number for visitors who did not arrive from an ad, and no forwarding number is configured at all for visitors sending a Global Privacy Control signal.

Calling us, or asking us to call you, means an agent will have your phone number. Where a call with an agent is monitored or recorded, you are told so on the call itself.

How long we keep it

Consent records and contact history are retained for five years, the period over which we may need to demonstrate that a call was permitted. Assessment answers are retained for three years. Opt-out records are kept indefinitely, because that is the only way to be certain we never contact you again. Analytics data is retained inside Google Analytics for the period set on that property, which is at most fourteen months for user-level and event-level data.

Your choices

• Stop texts by replying STOP to any message.
• Stop calls by telling any agent, or by emailing us.
• See, correct or delete what we hold by emailing privacy@lifepolicies-help.com or calling (833) 214-7788.
• Turn off advertising measurement by any of the routes under Advertising and your ad choices.
• Residents of states with comprehensive privacy laws have additional rights, including access, correction, deletion, portability, and opting out of targeted advertising, of sale or sharing, and of profiling. See Do Not Sell or Share My Personal Information. You may use an authorised agent, and you may appeal a decision by replying to it.

We will not treat you differently for exercising any of these rights. We respond within 45 days.

How we protect it

The site is served over HTTPS, submissions travel encrypted, and the systems holding your record are access-controlled and limited to the staff and licensed agents who need them to handle your request. No method of transmission or storage is perfectly secure, which is the reason this site asks for no Social Security number, no medical record and no payment detail: the safest way to hold sensitive data is not to collect it here.

Children

This site is not directed to anyone under 18, we do not knowingly collect information from them, and we do not knowingly serve personalised advertising to them. If you believe a minor has given us information, email privacy@lifepolicies-help.com and we will delete it.

Where this site operates

This site is intended for residents of the United States, and the services described here are offered only in the states where we are licensed. Information collected here is processed in the United States. This site is not directed to the European Economic Area, the United Kingdom or Switzerland, and we do not offer services there.

Changes to this policy

When this policy changes we update the date and version at the top of this page. Material changes to what we collect, why, or who receives it are posted here before they take effect. The version in force when you gave consent is the one recorded against your consent, and it stays retrievable.

Contact

LifePolicies-Help. 37 N Orange Ave, Orlando, FL 32801. privacy@lifepolicies-help.com